I worked with the founders at Sweet a Little to kick-off their new branding, UI/UX design, product packaging design, and marketing efforts. I began by determining a brand image by brainstorming and interviewing the founders and understanding exactly the kind of product they were creating and the image they wanted to portray. After various discussions, mood boards, and concepts, I brought to life the final new logos, company colors, and graphics for the product packaging.
I designed the patterns used on the milk tea cups and lids, and brought the essence of that design (cool/simple/fun) to the web and mobile design. I designed the website from concept (sketches and wireframes) to launch (hi-fi mockups and prototypes), using data from users from the previous site and collaborating with the software engineer to determine where there were limitations. We needed to build a product that was easy to navigate and order from.
Visual Designer, UX/UI Designer
User Interface Design
Creating Design Specs
Branding and Print Design
This consisted of creating a brand image, creating the concept of the style, look and feel, generating logos, and designing product packaging.
With inspiration from minimal paintings and prints, I created a set of possible cup designs that would go on to shape the rest of the brand image. From these, we narrowed down the ones with the most sense of "quirky, fun, and cool", and I mocked up what they would look like with our black and white logo and lids.
In the final iteration, we went with a simple black/white line patterned theme on the cups, and two styles of black and white text logos on the lids (as seen at the bottom of this page). We brought in a shape-overlap pattern onto our marketing materials, the pattern of which is to be used on future cups as well.
UX/UI design of the website
Sketches, wireframes, and final design specs and mockups.
These high-fidelity mockups (and design specs and assets) were delivered to the in-house engineer for implementation at the end of my time there. All graphics and product photography were produced by me as well.
Social Media Marketing
Various graphics and illustrations for social media (Facebook, Instagram, Twitter) marketing purposes as we prepared for early launch.